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EA CEO Andrew Wilson believes generative AI will “revolutionize” the gaming business over the following 5 years. He predicts that the know-how will permit for extra environment friendly content material creation, decreasing improvement time from months to days. From a report: Better effectivity coupled with “deeper, extra immersive experiences” will result in vital viewers enlargement over the following few years and supply a “multi-billion greenback” development alternative, he stated. Wilson stated that previously it would take six months to construct an in-game sports activities stadium. Over the past 12 months, that point has shrunk to 6 weeks, and over the approaching years it might possibly be minimize to 6 days.
And whereas FIFA 23 has 12 run cycles for a way the gamers transfer within the recreation, EA Sports activities FC 24 has 1,200 created with generative AI. Over the following 5 years, Wilson hopes that generative AI will make EA’s improvement 30% extra environment friendly, assist develop its 700 million-strong participant base by “not less than” 50%, and result in gamers spending 10-20% extra money on its video games. “What we have seen each time there’s been a significant technological development in media and in know-how, the place you’ll be able to democratise an business and hand it over to the inhabitants at massive, unbelievable issues occur,” he stated.
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