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Phil Spencer is ushering in a brand new age for the Xbox platform, one which may very well be appropriately titled ‘The Multi-Platform Age Of Xbox.’ It’s begun with 4 video games coming to PlayStation and Nintendo consoles, and if latest studies are true, there’s many extra to return.
This marks Xbox turning away from the technique that continues to work for PlayStation and Nintendo, which is a technique that facilities round unique video games being the factor that brings gamers to a platform, and hopefully retains them there.
Exclusives are nonetheless vital to Xbox, however in a latest interview with Polygon, Spencer dug a bit into why he’s main Xbox on this new path, and the way a part of this variation comes from Gen Z shopping for habits, and the shortage of development within the console market.
For Spencer, it’s about getting the business, and Xbox, to a spot the place it’s rising. The console market, Spencer says, isn’t rising, so it’s clear to Spencer that the reply doesn’t lie with making a greater field.
“You possibly can’t succeed until you attract clients from different publishers and different platforms. And since you’re not discovering new clients with the video games that you just’re constructing, all people’s sort of combating over the same-size pie,” stated Spencer.
Spencer additionally doesn’t see the way forward for Xbox being in its consoles, as a result of having one, devoted place to expertise media isn’t how Gen Z and each technology after is experiencing the world.
“This notion that Xbox can solely be this one system that plugs right into a tv isn’t one thing we see within the Gen Z analysis. As a result of nothing else is like that for them.
A few of them can have an iPhone, some can have an Android, however all of the video games and all the things is identical. I can nonetheless get to TikTok on each of them, a minimum of for now.
All of their stuff is accessible wherever they need. So for Xbox, our model pivot — as we entice and keep relevance with a youthful viewers — is ‘Xbox is a spot the place I can discover the good video games I wish to.’”
Supply – [Polygon]
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