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At Roblox, our imaginative and prescient is to reimagine how folks come collectively to play, work, and join. We’re constructing an immersive platform for communication and connection the place 71.5 million customers* in 190 nations spend 2.4 hours enjoying video games and sharing experiences day by day.
We need to empower any developer or creator to make something anyplace on our platform, and at this week’s Recreation Builders Convention (GDC) in San Francisco, we showcased lots of the methods we assist folks create, scale, and monetize.
We unveiled two new AI instruments that may considerably velocity up creating on Roblox. As well as, we introduced the evolution of our Creator Fund (beforehand often called Recreation Fund). As earlier than, it focuses on funding next-level experiences with revolutionary gameplay, bold visible designs, and unique concepts. And we’re additionally excited to increase the kinds of content material in this system. Which means we’ll be bringing beloved off-platform IP to Roblox, together with Paramount’s iconic Avatar: The Final Airbender, in addition to content material past video games, like Neura Studios’ brand-new launch, Clip It.
Roblox and members of our creator neighborhood additionally hosted classes on subjects starting from doing enterprise on Roblox to generative AI to the variations between free-to-play cell creation and creating on Roblox. We need to thank the Roblox creators who shared their experience onstage: @badcc, @Andybloxstar, @Erythia, @Coffeenerd, @CDDevelopment, @EncodedLua, @Toya_Studio, and extra.
Right here’s a deeper take a look at all the things we introduced this week that we’re assured will assist allow extra creators than ever to realize their targets on Roblox.
Create
Probably the most vital issues we do for Roblox creators is develop instruments and applied sciences that make creating 3D content material simpler and quicker. So this week at GDC, we introduced two new AI instruments — Avatar Auto Setup and Texture Generator — that do exactly that.
With Avatar Auto Setup, it is going to be less complicated than ever to create an avatar by shortly and routinely changing a 3D mannequin into a totally animated avatar that folks can use straight away. This industry-leading software additionally supplies the power so as to add facial animation to avatars and may reduce the time it takes to arrange an avatar from days to minutes.
With Texture Generator, creators will be capable to use textual content prompts to shortly change and customise how 3D objects look. The textures the software produces routinely conform to the form of objects, considerably lowering the work required to deliver an object to life.
Texture Generator (Earlier than and After)
These are the newest examples of instruments that may assist creators proceed quicker from an thought to actuality in Roblox Studio. This free, superior 3D improvement software program makes it easy for nearly anybody to create something they’ll think about on Roblox. Constructed on our platform’s multiplayer, real-world simulation engine, it supplies creators with out-of-the-box entry to superior physics, our rising suite of revolutionary AI options, aerodynamics, and a lot extra.
Scale
At GDC, we delved into how creators on Roblox do finest once they have entry to clear information displaying how their experiences are performing and the place there’s room to develop. We’ve been constructing out our strong analytics suite, which provides creators actionable efficiency insights, permitting them to regulate their content material methods to mirror how their experiences are doing. They usually can quickly iterate based mostly on these insights by publishing updates in seconds, anytime they need, to cell, desktop, console, and VR concurrently.
We additionally explored our ideas and plans for Discovery on Roblox, which helps join creators with their perfect audiences and encourages them to proceed enhancing their creations. At scale, that gives a better range of terrific content material for our customers, connecting them with the creations and communities that finest match their pursuits.
Roblox options an algorithm that repeatedly refreshes the creations and updates customers see. It’s a part of a wholesome discovery system constructed on community results, engagement, and monetization that enables creators to maximise their attain with our international viewers.
One nice instance is Gunflight Studio’s Gunfight Enviornment, which Roblox customers have visited greater than 228 million occasions because it launched final October. The group iterated on it shortly, and was in a position to incessantly take a look at its modifications to realize their enterprise targets and to enhance its discoverability. And by optimizing for efficiency, they made Gunfight Enviornment the most well-liked first-person shooter on Roblox.
Monetize
Creators of all sizes, from people to massive studios, are demonstrating the various methods anybody can create and monetize their work on Roblox. In 2023, our greater than 25 million creators collectively earned $741 million, up 19 % yr over yr, and we’re at all times trying to give them extra alternatives to succeed. After they do, our total ecosystem does too. So our objective is to empower all creators with a variety of the way to earn cash on Roblox, together with in-experience purchases, immersive advertisements, and promoting avatar objects or creator plugins.
We need to thank everybody who got here out to see us at GDC. To study extra about what Roblox provides creators, please go to our Creator Hub web page. We’re excited to see how our creator neighborhood grows and thrives within the months and years to return.
* As of This fall 2023.
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